The “ForME” initiative, implemented by the S.E.G.E., is the establishment of an innovative and alternative cluster structure, which aims to help women develop their own business as a means of empowerment and self-development. Through participation in the cluster, women can develop handmade, high-quality products and services under a common promotional strategy: with a common brand name, following a common marketing strategy. Participants have access to global markets, to specialised knowledge and information, to more suppliers and to the continuous exchange of know-how thanks to the interaction between customers and specialised suppliers.

The planning of the action started in 2018 and through developing partnerships and finding funding, we managed to make the first ForME store in Thessaloniki a reality in December 2019. At this moment, the ForME network is growing rapidly and the first online store (E-shop) is already under construction, through which the women artisans will be able to directly promote their products not only in the domestic, but also in the global market.Action self-financed by the S.E.G.E.

Action self-financed by the SEGE

More information is available on the official project website, formestore.gr